Experiential Marketing & Musical Branding

Sound That Sells. Performance That Connects.

We design interactive, music-driven experiences that stop traffic, spark conversation, and immerse your audience in your brand story.

From custom lyrics and branded wardrobe to pop-up vocal moments and choreographed flash mobs, every element is built to amplify your message with both style and substance.

Whether you’re launching a product, producing content, or activating an in-store experience, we blend musical storytelling with visual impact to create something unforgettable.

Spotlight: Sunday Riley

To launch its new CEO Afterglow product, Sunday Riley partnered with Sunset Live to create a music-forward campaign designed to energize retail spaces and drive social engagement.

We composed, recorded, and professionally mixed a custom jingle, styled a gospel trio in the brand’s signature orange robes, and delivered surprise performances at Sephora locations throughout the country, from Los Angeles to New York. In between, the group made musical doorstep deliveries to influencers, transforming product drops into joyful, share-ready moments.

The campaign resulted in a 93% influencer share rate and became a buzzworthy moment across beauty and social platforms.

Watch the Campaign Video
Branded Activation in Action

From pop-up trios to photo-ready greeters, here’s how our musical branding comes to life.

The Sugarplums outside a Love Shack Fancy in New York City in pajamas
The Sugarplums pose inside a Barbie installation for the movie premiere
Three female singers perform in Pan Am Inspired Costumes at a Museum for a private event
Cast of Pop Goes the Jingle at a Hot Dog on a Stick in Pomona, California for the LA County Fair
The Sugarplums at the premier of Last Christmas, where they performed the title song for an experiential marking campaign
The Starlets sing a Dreamgirls-inspired performance at a PRN conference in Anaheim
The Sweethearts pose in sunglasses at Disneyland in Anaheim, California
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What We
Provide

Custom-curated talent and branded musical elements that bring your message to life visually, emotionally, and memorably.

  • Branded vocal groups in custom wardrobe
  • Original music arrangements or lyric rewrites
  • Gospel, pop, jazz, holiday, & retro acts
  • Surprise musical reveals & flash mobs
  • Immersive in-store & retail activations
  • Trade show & convention floor entertainment
  • Step-and-repeat & photo-ready performers
  • Red carpet & VIP lounge ambiance
  • Multi-day brand campaigns & takeovers
  • Social media–friendly content performances
Perfect For:
  • Product launches & media events
  • Trade shows & branded exhibitions
  • Experiential marketing campaigns
  • Retail activations & pop-up stores
  • Brand partnerships & seasonal rollouts
  • Press previews & influencer events
  • Holiday marketing & themed campaigns
  • Step-and-repeat & photo moments
  • Corporate events & brand anniversaries
  • VIP receptions & private brand dinners
“Flawless communication. Incredible talent. Everything turned out perfectly.” — Scott S. | Corporate Event
Let’s Create an Anthem
for Your Brand
Let’s Create an
Anthem
for Your Brand
Start Your Campaign